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Swehl
Swehl
LESS STRESS,
MORE SWEHL

Millions of people choose to breastfeed their babies every year, and yet our society leaves parents ill-equipped,

Many families do not breastfeed for as long as they intend to, and racial and ethnic disparities persist.

Sources: CDC Breastfeeding Report Card
isolated,

Parents seeking breastfeeding support online are often met with judgment and condescension.

Sources: WSJ - The Research Is In: Facebook Mom Groups Really Do Stress Women Out
and emotionally and physically drained.

Breastfeeding can take a toll on parents’ physical and mental health—as well as their earning potential.

Sources: Vox - The many, many costs of breastfeeding

It's time that we do better.

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

  • Swehl

  • a next generation breastfeeding experience

Before
After

Making life more Swehl.

When Swehl’s founders became new parents at the height of COVID, they immediately saw the chaos, confusion, and alienation of the breastfeeding industry. They looked at the mess of devices on their counters and thought: there has to be a better way. So they set out to remove as much friction as possible from the breastfeeding experience. The result: streamlined tools, inclusive education, and safe spaces for parents to connect with each other.

Better breastfeeding for all.

Indispensable Products

Developed by parents and doctors, made for families of all kinds.

Shop

Accessible Education

Expert guidance for parents at every stage.

Learn

Real Community

Virtual talk circles for genuine connection and no-judgment support.

Connect

CREATED BY PARENTS, BACKED BY EXPERTS

Watch: Meet Swehl’s Motherboard

  • Brandi Jordan

    IBCLC, Sleep Expert, Postpartum Doula, The Cradle Company

  • Dr. Amaka Priest

    Pediatrician, Larchmont Pediatrics

  • Morgan Dixon

    Community, Swehl

  • Dr. Audrey Moruzzi

    OBGYN, Cedars-Sinai Hospital

  • Brandi Sellerz-Jackson

    Doula, Author, Founder

  • Betsy Riley

    Co-Founder, Swehl

  • Elizabeth Myer

    Co-Founder, Swehl

WHAT WE’RE ABOUT

  • 1

    Trust your gut.

    The best way to feed your baby is the way that works for you. We’ll offer plenty of advice, but at the end of the day, you know yourself (and your baby) best.

  • 2

    No shame games.

    You’ll never hear “breast is best” here. We won’t judge you for how you choose to feed—or if you change your mind.

  • 3

    We’re here for you.

    We take a parent-first approach, because you can’t take care of your baby if you don’t take care of yourself.

  • 4

    Better Together

    Every parents’ journey is different, but real change happens when we unite around a shared goal: to make parenthood better for all.