Millions of people choose to breastfeed their babies every year, and yet our society leaves parents ill-equipped, Many families do not breastfeed for as long as they intend to, and racial and ethnic disparities persist.
Sources:
CDC Breastfeeding Report Card Many families do not breastfeed for as long as they intend to, and racial and ethnic disparities persist.
Sources:
CDC Breastfeeding Report Card isolated, Parents seeking breastfeeding support online are often met with judgment and condescension.
Parents seeking breastfeeding support online are often met with judgment and condescension.
and emotionally and physically drained. Breastfeeding can take a toll on parents’ physical and mental health—as well as their earning potential.
Breastfeeding can take a toll on parents’ physical and mental health—as well as their earning potential.
Many families do not breastfeed for as long as they intend to, and racial and ethnic disparities persist.
Many families do not breastfeed for as long as they intend to, and racial and ethnic disparities persist.
Parents seeking breastfeeding support online are often met with judgment and condescension.
Parents seeking breastfeeding support online are often met with judgment and condescension.
Breastfeeding can take a toll on parents’ physical and mental health—as well as their earning potential.
Breastfeeding can take a toll on parents’ physical and mental health—as well as their earning potential.
It's time that we do better.
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
-
a next generation breastfeeding experience
Before
After
Making life more Swehl.
When Swehl’s founders became new parents at the height of COVID, they immediately saw the chaos, confusion, and alienation of the breastfeeding industry. They looked at the mess of devices on their counters and thought: there has to be a better way. So they set out to remove as much friction as possible from the breastfeeding experience. The result: streamlined tools, inclusive education, and safe spaces for parents to connect with each other.
CREATED BY PARENTS, BACKED BY EXPERTS
Brandi Jordan
IBCLC, Sleep Expert, Postpartum Doula, The Cradle Company
Dr. Amaka Priest
Pediatrician, Larchmont Pediatrics
Morgan Dixon
Community, Swehl
Dr. Audrey Moruzzi
OBGYN, Cedars-Sinai Hospital
Dr. Sarah Oreck
Psychiatrist & Founder, Mavida Health
Betsy Riley
Co-Founder, Swehl
Elizabeth Myer
Co-Founder, Swehl
WHAT WE’RE ABOUT
1
Trust your gut.
The best way to feed your baby is the way that works for you. We’ll offer plenty of advice, but at the end of the day, you know yourself (and your baby) best.
2
No shame games.
You’ll never hear “breast is best” here. We won’t judge you for how you choose to feed—or if you change your mind.
3
We’re here for you.
We take a parent-first approach, because you can’t take care of your baby if you don’t take care of yourself.
4
Better Together
Every parents’ journey is different, but real change happens when we unite around a shared goal: to make parenthood better for all.